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Inchoo's Online Marketing Posts

Created by inchoo on Tue, 09/08/2009 - 01:31
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You're reading the 200th blog post edition of Inchoo's Online Marketing e-book. It collects all of our blog posts on internet marketing. We want to thank everyone for staying with us so far and hope we will live to see 1000th blog post anniversary. :)

Inchoo is an ecommerce design and development company specialized in building Magento online stores.

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  • Get Yahoo MeMe Invitations Here! from Inchoo » Online Marketing
    We're testing out Yahoo!'s new Twitter clone service known as yahoo MeMe. The service looks pretty nice from what I can see. For us, marketers, this is not an Twitter alternative, this is another communication channel to look after. I really like the ability to easily split the content into four ... ...
  • Why do you need a blog on your online store? from Inchoo » Online Marketing
    If you are an online store owner that ever went seeking advice on promoting your website and gaining more targeted visitors, you've probably heard you need a blog. You might wonder how does blog actually help you in gaining more visitors and ultimately earn more money with your online store. Having ...
  • Flowchart – Are your potential customers on Twitter? from Inchoo » Online Marketing
    I've done some research, and considering the number of people currently using Twitter and diversity of industries and demographics they belong to, I came up with this extremely useful flowchart that you can use to determine if your targeted audience is using Twitter or not. It appears that if you sell ...
  • White hat SEO link building campaign is impossible from Inchoo » Online Marketing
    I've seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I'd like to explain why link building campaign is never white hat SEO. It's always in some gray area and often completely black hat. If you want to receive backlinks that are ... ...
  • Inbound Marketing is not Instant Coffee from Inchoo » Online Marketing
    I've seen it lots of times... A company starts inbound marketing activities and after a few blog posts and status updates, they quit. Traditional marketers and non-power users of the internet have trouble understanding the concept of inbound marketing. Inbound marketing activity is not something you ...
  • How to track internal site search with Google Analytics? from Inchoo » Online Marketing
    Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it's done via Google's Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the ... ...
  • Online advertisement budgets will continue to grow from Inchoo » Online Marketing
    Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB's Internet Advertising Revenue Report, first half of '08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement ...
  • 5 tips on using blogs to create relevant backlinks from Inchoo » Online Marketing
    Building backlinks is the most important part of SEO work. The only thing more important is how relevant the becklinks you build are. You could actually rank at number one spot on Google for a keyword you don't have anywhere in your content solely based on your backlinks. This have ... ...
  • How to use .swf ads in Google AdWords from Inchoo » Online Marketing
    The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell. However, during the past ...
  • Magento™ and Google™ Website Optimizer from Inchoo » Online Marketing
    I attended a webinar yesterday called "Maximizing Magento Webinar: Optimizing Conversions with Website Testing." It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information. First of all, you should know what Google Website Optimizer ...
  • What is the best shopping cart? from Inchoo » Online Marketing
    If you try to ask this question on some forum or newsgroup, you will surely get many replies. Everyone will present you his favorite. My first developed online store was created with standard osCommerce platform. After three or four projects, I started to work with CRE Loaded and used it ... ...
  • Is YouTube the Future of Internet Advertising? from Inchoo » Online Marketing
    Creating YouTube videos can be a valuable online marketing strategy and many marketers around the world are already using it for viral campaigns. it is a well-know known fact that YouTube is the largest video-serving website on the planet, but no one expected that YouTube would become such a big ... ...
  • How to improve your web shop conversion rates from Inchoo » Online Marketing
    You have your web shop set up and you're ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong? Well, there is a huge number of things that might have went ... ...
  • Selling on eBay vs. running a web store from Inchoo » Online Marketing
    People tend to ask this question a lot. Should I sell on eBay or should I open my own web store. There is no ultimate answer to this question and it really depends on many different factors such as your budget, your niche, the amount of time you have, number ... ...
  • 6 Things to Avoid When Hiring an SEO from Inchoo » Online Marketing
    I personally believe in Google's good old "Do no evil!" and that's why I'm writing this blog post about a few tricks some marketers use to sell you SEO services that don't work. Never hire an SEO consultant or buy SEO services from company that offers: 1. Massive Search Engine Submission. There ... ...
  • How to use rel canonical element (tag)? from Inchoo » Online Marketing
    Matt Cuts from Google made a great new video explaining how to properly use rel canonical. One of the most often questions was what is rel canonical, is it a meta tag? Matt Cuts explains that it's easy to confuse it with meat tag as it's included inside the website ... ...
  • How to buy add space on popular US blogs? from Inchoo » Online Marketing
    If you are into internet advertising you probably already considered or already tried out advertising on some popular or targeted blogs. Blogs can be valuable traffic generators however in most cases you will see that conversion rates and click through rates of advertising on blogs will be much worse ...
  • Google’s Interest Based Ads – Behavioral Targeting from Inchoo » Online Marketing
    Google is launching it's Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers.  At Google, they strive to serve as relevant ads as possible to the users of Internet and that's why contextual advertising is ... ...
  • 23+ Ways to Promote Your Website for Free from Inchoo » Online Marketing
    There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free. However, if you are looking into ways to promote your ... ...
  • Multiple languages, website localization and SEO from Inchoo » Online Marketing
    I've seen many questions about issues related to website localization and multiple languages all over the web. One of the most commonly asked questions is does it count as a duplicated content in the eyes of search engines? At the SMX Confernece in Sydney Australia, Priyank Garg and Greg Grothaus, Yahoo's ...
  • Alexa can help you find out more about your competitors from Inchoo » Online Marketing
    Alexa recently implemented the most useful feature since... well, since the Alexa was first released. I'm talking about ability to see the keywords any website is getting most of their visitors from search engines from. The feature appears to be generally very accurate, according to the data I have ...
  • 3 Top Hated Things About Web Shops from Inchoo » Online Marketing
    This is the list of collective knowledge of the top web shop annoyances and frustrations that ordinary web surfers and your potential costumers tend to hate about e-commerce web sites. I talked with many experienced users and researched many different relevant forum topics to create this ultimate list ...
  • How to SEO optimize PDF files from Inchoo » Online Marketing
    I have recently stumbled upon a few nice discussions on how to optimize PDF files for search engines so I decided to sum up the knowledge into one blog post. The first question that arises is whether or not search engines actually index PDF files? The major search engines have ... ...
  • Forums and Social Media Marketing from Inchoo » Online Marketing
    For the past few days there has been some open discussions around the web professional communities about the role of forums in modern internet marketing. It appears that new marketers strongly underestimate the power of forums and look at them as an old marketing tool that will soon be extinct. ... ...
  • Long Tail Keywords in Google AdWords from Inchoo » Online Marketing
    The recent comScore's study shows that people are using long tail keywords when searching major search engines much more then they use to. The total number of search queries have grown 3 times faster then the number of paid clicks since the beginning of 2007. The number of keywords that ... ...
  • Internal link structure – PageRank flow change from Inchoo » Online Marketing
    Internal link structure of a website is of grate importance in terms of SEO. Well architecture link structure was always able to do SEO miracles. The internal linking technique SEO's use in order to get a better ranking for some terms is called PageRank Sculpting. What is PageRank Sculpting: It's basically ...
  • How to get targeted followers on Twitter from Inchoo » Online Marketing
    I often see articles on topic of how to get massive amounts of followers on twitter. They mostly describe the techniques that are on a thin line between fair use of social media in marketing purposes and unethical spamming. Twitter is a social network before all and there are lots ... ...
  • SEO for Bing from Inchoo » Online Marketing
    As the new search engine rolled out, went through the initial hype period and survived it taking a significant amount of search industry share, questions about bing SEO started to rise. About bing: As a major search engine, bing respects most of the rules we're already used to following when optimizing ...
  • Twitter linking hashtags to searches was a great move from Inchoo » Online Marketing
    I was trying not to comment on Twitter's decision to link hashtags with search until I can see how that one effected the service. Last night I saw something that shown the real value of this move. The ability to simply click on a hashtag and see everyone engaged in the ... ...
  • Why are intro pages bad for your SEO from Inchoo » Online Marketing
    Intro pages also known as splash pages are pages that most often serve as a welcome message on a website's homepage. Intro pages are usually made using flash technology or featuring one big image. There are a lot of reasons why you shouldn't have intro / splash page on your website. ... ...
  • Lead Generation and Real Time Search from Inchoo » Online Marketing
    One of the reasons experienced internet marketers are cheering for further development of real time search is it's incredible usefulness in lead generation. Even with current tools such as Twitter's real time search, some of the businesses are able to make a pretty stable income using it the right way. ...
  • Google is terrible at optimization for Google from Inchoo » Online Marketing
    I've been using HubSpot's website grader for some time now to easily see common on-site mistakes with websites without need for me to investigate the URL manually. Today an idea popped into my mind to test Google.com with website grader. I've always known that Google doesn't really follow it's own rules ...
  • Free Magento Themes vs Custom Magento Design from Inchoo » Online Marketing
    This blog post describes pros and cons of having a free Magento theme versus having a custom Magento design from a marketing perspective. Free Magento Themes: There are some pretty obvious advantages of using a free Magento theme: It's free. - This one is a no-brainer, you don't need to invest any money ...
  • Social media – marketing or sales job? from Inchoo » Online Marketing
    Who should manage social media networking in a company? Is it a job for marketing or sales department? Is it a one person job or should a team of people work on it? My opinion is that social media networking can be both marketing and sales job. I've previously wrote about ... ...
  • Magento Newsletter from Inchoo » Online Marketing
    If you're using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar. Besides newsletter subscribers, all of your store's registered users will also appear ...
  • Why You Don’t Date PR Guys from Inchoo » Online Marketing
    This is inspired by TechCrunch's 10 Words I Would Love To See Banned From Press Releases and based on Hubspot's Why You Don't Date Outbound Marketers [Cartoon]. ...